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From Omar's Desk: Influence 101

1 min
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Influence 101:

1. Reciprocity: Understand the power of giving first. When you do something for someone, they naturally want to return the favor.

2. Commitment and Consistency: People like to remain consistent with their past actions and decisions. If you can get a small commitment, it paves the way for larger commitments in the future.

3. Social Proof: We look to others to determine how to behave. Highlighting how others are already choosing or behaving can influence decisions.

4. Liking: We're more likely to be influenced by people we like. Find commonalities, provide genuine compliments, and build real relationships.

5. Authority: Establishing credibility can be influential. People tend to follow the lead of experts. Show your expertise in a genuine manner.

6. Scarcity: People value things more if they perceive them to be scarce. Highlighting uniqueness or limited availability can be influential.

These insights are from the book "Influence: The Psychology of Persuasion" by Dr. Robert Cialdini, and brought to you by Omar's Desk. Utilize these principles responsibly to cultivate meaningful connections and create lasting impact.

P.S: This book has sold over 5 million copies in 41 languages

P.P.S: This book is on my top 10 list of all time reads and one of my most recommended books