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From Omar's Desk: Contagious

1 min
leadership  ✺  reading  ✺  contagious  ✺  viral

🤔 Ever Wondered How to Make Your Ideas Spread Like Wildfire? ✨

Dive into the secrets of virality with this week's pick from Omar's Desk: "Contagious: Why Things Catch On" by marketing expert Jonah Berger.

📘 About the Author: Jonah Berger is a renowned marketing professor at the Wharton School of the University of Pennsylvania. He has extensively researched and analyzed social influence, consumer behavior, and the science behind virality.

🔑 Key Premise: In "Contagious," Berger shares the results of his research to uncover the six key principles that drive things to go viral. He calls these principles the "STEPPS" framework: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. The book explores each principle, offering examples and actionable insights on how to make your ideas, products, or services more likely to catch on.

📖 Why Read? If you want to understand why certain things spread rapidly while others don't and the science behind virality, this book is for you. Jonah's accessible writing style makes the concepts easy to grasp. Ideal read for entrepreneurs, marketers, or anyone interested in making a lasting impact.

🔍 Interested in a similar read? Check out "The Tipping Point: How Little Things Can Make a Big Difference" by Malcolm Gladwell.

Happy reading! 📚


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